Combining this with “something bigger is here”, creates a sense of mystery around the product and what exactly it might be, which will intrigue the user to open your product launch email and eventually buy it. Don’t scare off potential prospects with boring email subject lines. With the right promotional emails, you can give your new product a boost from day one. Studies show that 33% of people open their emails based solely on the subject line. This is a known technique among retailers and is based on using scarcity and urgency to increase sales. What they eat in food? A good email subject line is like a good post-click landing page headline — without one, your audience isn’t going to read the rest of your content. via GIPHY. With teaser emails, we usually try to announce three things: First of all, the subject line and the headline. 50 point checklist for getting discounts on new pack of tea. In that example, the subject line focuses on when the product is being launched, building up anticipation for the product, which is the ultimate goal of a successful product launch! Product Launch Emails. "I found you through [referral name, website, or social media]" Mutual connections are a great way to start email subject lines for cold leads. That means more people are going to see your product launch and the chance of converting into paying customers is increased! The first steps you have to take in terms of launching a new product is to build up what in pop culture we call “HYPE”. Email is a force to be reckoned with for your business. G2 Crowd update: We’ve officially launched! Subject line : Announcing Blissfully 2.0! Samsung’s launch of their Galaxy Tab S and S Pen promises something so valuable to so many people: the ability to express themselves. So we’ve done a lot of digging and came up with 27 product email subject line examples for you to “copy” or at least “paraphrase”. A well-coordinated email campaign can quickly build momentum for your product or service, and recipients favor it, too – 73% of millennials identify email as their preferred means of business communication.. Then you can tell them that it is time for the next step in your sales process – the product demo. New feature release emails. Introducing YouTube Red: another way to YouTube. Your first idea of a subject line should be to drive your reader into the content of the email. Because these email subject lines is that they can trigger a certain urgency in the reader’s mind. Here is another email campaign we sent to drive traffic to our 31 Product Launch Announcement Email Examples article. Subject lines will have the greatest impact on any email campaign. The use of tech terms like hologram followed by a common product name like shorts, inspires and intrigues the person that sees that particular email to at least take a glimpse inside, right? One of the the best ways to build up traction around your new product is to leverage various marketing channels, like social media and email marketing. EV. It basically reminds people of the hard work and effort that we put into the product as well as remind people about what’s coming next. Although the preview below does not show the whole email, click here to see the whole email and you will understand. Acting upon that feedback and actually launching a meaningful product that meets their needs, will increase customer loyalty and retention. . Due to the nature of the product by Harry’s and the fact that it is specifically targeted for men, as the majority of men shave in the morning. What is a product launch email sequence? Simplicity is key when it comes to launching a new product especially if it’s a complex product like a PoS credit card reader. Examples of this formula in action include: Introducing Canvas: A better way to send emails; Update to our iPhone App You look great in in these brand new workout clothes. Here’s a deep dive into six real-world subject lines and why they work. This way you’ll be looking at higher open rates, while at the same time you’ve evoked joy to your subscribers while they read your product announcement email. 35% OFF Sitewide including NEW ARRIVALS! Also, take a minute and think what would you feel when you read “The long wait is over”. The verdict is still out on whether shorter subject lines drive more opens. Automizy is an Email Marketing Automation software. However, they combine it with the “human factor” which in this case is that they listened to their customers’ feedback. When it comes to constructing your subject line, there are three things you should always consider and follow like a ritual. Length matters in email subject lines. When they don’t do that, your campaign’s a goner. attracts your subscribers to see your email, Product page copywriting 101: how to write copy that sells, How PVLACE makes unique sounds that music producers buy like crazy, You will need to establish your subject line objective, which in this case is a Product Launch, Carefully evaluate the intended meaning of the word you are going to use, Consistently use powerful words to adhere to your overall Brand Awareness strategy. Just scratch your free coupon, Boom Shakalak!! It’s human nature for people to be curious. In layman terms this can be interpreted as a “BANG”. In short, a good email subject line convinces readers to open your email. To the untrained eye it’s simply just a number, but what lies underneath is much greater! The above product launch subject line is one of the most straightforward – nothing can go wrong type of subject lines. This is a particularly interesting subject line because it combines two methods we’ve analysed before. If your subject line isn’t compelling, your subscribers won’t open your email. See more ideas about product launch, best email, email design. We are discussing email subject line ideas for deals. It is a very reasonable and convenient method. Not to mention it also rimes, and it might be stuck in your head for a couple of hours or even days! A product launch email sequence is a series of time-based emails automatically sent to people on your email list. Have you seen our new launch? Then you can tell them that it is time for the next step in your sales process – the product demo. And because this particular product is for retailers therefore making that loud and clear is a no-brainer, hence the phrase  “sell in-person”. You have never liked your new phone so much. It’s always “easier” to re-engage with existing leads, than acquire new. It is a complimentary punctuation to exaggerate the sentence. For all I know, last year’s [CAPS BRACKETS] and sub-5-word email subject lines could be this year’s “all emoji” or “5 en-dashes and an ampersand” subject lines (whatever that is). Additionally, if you already have a preexisting email list you can use this to your advantage to re-engage with subscribers that are inactive. An unopened email means they won’t see the links to all the new products you’ve launched or the blog post you just wrote. Stick with a simple, informative subject line. An effective subject line needs to be creative, informative and intriguing, without coming on too strong. Here are three steps on how to use powerful marketing words within your subject lines: In the above subject line, brand name and brand awareness have a great role, that’s why we included this one in our most successful product launch subject line examples! 4 How to create a product launch email. Email 1. But with the resources in this guide, you can implement a handful of useful and actionable subject line examples and watch your next campaign blow up. And then come up with a product launch email subject line. Grab the best deals before [any date] Your website traffic is going down. This is really powerful because it emits to current customers that ProdPad does really care about their opinion. This concludes our massive list of product launch email subject lines major companies have used to either launch a new product or announce a feature update. 25-40% off – Email-Only Offer – Today Only; You’re Invited! 1. New Arrivals Email Subject Lines. Moosend accomplished this through the use of words like “Introducing” or “Announcing”. Just be sure that people on your list may be genuinely interested in the new product. Avail new product at our store, We like to introduce these attributes of our new bathing soap, Need a day at a beach? Are you stealing our new product launch ideas? Get inspiration from 31 product launch emails and 44 subject lines. They are widely used by famous brands. Announcement emails. If your subject line isn’t compelling, your subscribers won’t open your email. Even their new product contains their brand name which is a no brainer, while the trick here is that they’ve mentioned a brand that everyone is familiar with, twice within subject line. This is not a product launch email per se, although it’s an announcement of a newer, much better version of the previous product by Moment. “Today is the Deadline Sale. Age delaying beauty cosmetic brand new cream. The best way to write email subject lines for higher opens (instead of being marked as spam) is by leveraging natural human tendencies and psychological principles. Whether or not you actually want to. Aim to write a straight-to-the-point email. Just adding someone’s name to subject lines can increase open rates by up to 20%. Assuming I am a die-hard fan of that particular product, reading those five words would evoke a sense of relief and ultimately lead me to buying the product immediately! In a total of just 6 words, G2crowd manages to effectively communicate news, branding, and celebration. Within this post, I’ve got 101 PROVEN, swipeable email subject lines that are yours for the taking. Are your Searching Creative Services for Your Business? Hence, you can design email campaigns and send your existing customers and prospects on their email id. Know why; Good email subject lines have the power to convince as well as distant your recipients. Mar 22, 2016 - Product Launch emails. Here is a cool statistic why incentives work, 75% of customers appreciate companies that provide such compensation (source). Launching your product to the world can be terrifying. Here is where psychology comes into playing with FOMO (fear of missing out) which is the underlying factor of the above subject line, and trust me it works wonderfully. 1. With today’s multi-screen environment, email titles can be subject to truncation depending on the screen resolution your subscribers are using. + 40% off; Free product with purchase of [product name] [New Product] has arrived. Combining this with an effective contrast of the words “morning” and “midnight blue” which is the name of the product, adds a sense of mystery to the routine of men. Well here is a perfect representation of HYPE in 10 characters done by CW&T. Many people get hundreds of emails each day and many of them go unnoticed. 26. Remember when we talked about creating HYPE in the introduction of the article? In fact, 35 percent of email recipients open an email based solely on its subject line. Email subject line must be attractive and eye-catching. While that fear will probably never go away completely, you don’t have to be subject to this kind of pressure. The job of a subject line is simple: Get the reader to open the email. Subject Line Example #12: The “Belief Challenger” Subject Line In order to make sure that subscribers open your mail and read you have to incorporate email subject line. Subject lines. In that particular example, Haworth which is a leading brand in workspace furniture, ensures that with their new product, employees will enjoy a boost in their productivity and feel restful! A new product launch email had the objective of showing how Influitive helps companies garner attention and testimonials from consumers, so the marketing team decided to infuse the copy with that spirit. The purpose of email subject lines. New Product Launch Party at [Your company] Ends Today! So their announcement of their newest service, Youtube Red which is now known as Youtube Premium, revolves around the Brand and how aware people are of it. Well there is not much to say about that particular subject line, as it is what it is. These are the top 10 types of email subject lines that generate clicks. In this case study, see how Influitive used humor in its copy and subject line to make a lasting impression on its email list. A product launch email sequence is a series of time-based emails automatically sent to people on your email list. Here's 11 tips that'll help put you on the right track to including compelling subject lines with every campaign you send. Story Email Subject Lines. Introducing “Refine”: The robot that improves your subject lines. A new product that will not allow to pass on, 27 percent off on your new product launches. Get priority access to your new food item launch. Because subject lines for most product launch emails say, “We introduce”, “Meet our”. Keep in mind, what makes a good subject line for introduction email may not work for a hot lead and vice versa. A product launch email sequence that builds anticipation will get people excited — and get you better results on launch day. The example product launch subject line above presents you in a subtle way how their new product is going to solve your problem by including the phrase “Everything you need”. First of all, the subject line and the headline. The above feature launch subject line by SurveyAnyPlace starts with “punch” by using the following word/punctuation  [New!] Grow your email list 10X with our new launch of course. 10 percent off for beauty products; Weekend sale. You guessed it right: building up traction before actually launching the product can be done in the form of paid advertising, where you exactly showcase when the product is going to be launched for example. Common email subject line formulas. Last day to order your new phone. 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