All my best advice on running a business without losing your mind. There are limitless ideas that would make a successful online course ranging from super simple to more in depth. A lot of times we, as creators, THINK we know what people need the most but we can often miss the mark if we don’t take the time to research and understand our audiences greatest needs. Different Equipment. At times, what you think people need from you is not what they actually want, and if this is the case, you can either switch your offering to be aligned with what your audience is looking for from you — OR spend the time educating them and leading them down the path so that when it comes time to sell your course — they are primed, educated and ready. It felt daunting, sure but I learned a secret in the process. It’s so important to be laser focused on exactly what you want your students to accomplish or learn specifically. What are they struggling with? ... And while Instagram™ education & courses are a dime-a-dozen these days … I don’t care if you have more followers. FULL SHOW NOTES Today it is an honor to welcome Jenna Kutcher to the podcast. In order to provide our services and administer our rewards and promotional programs, we may share the Information (excluding the Billing Information) with our third-party promotional and marketing … You want action takers, people who will take their investment seriously and who are here to stay. If someone else is successful teaching on a topic you want to teach on, that is a great place to start in terms of determining if there is market demand for it. I’ve seen online courses on things as simple as making your kids lunches or how to scuba dive or meditation practices. I've created the exact toolkit you need to know what to post, what to say, and how to share it over the next two months. I want you to be confident in your offering and let me tell you this: It is going to be the same amount of work. I’ve got a podcast for you all about passive income by creating e-books with my friend Kelly McNelis in episode 214 and one all about how I created online shop that made $218,000 last year in episode 191. I’ll show you how I built a chart-topping, record-slaying, award-winning podcast from the ground up, what you need to start AND grow long-term, and how to this very day I do without all the bells and whistles! It goes something like “Great, now I can’t do that because so-and-so beat me to it.” I have good news for you: this is simply not true. I’m a digital marketing expert, the host of The Goal Digger Podcast, Queen of Simplification, and a girl who believes that growing an email list is the #1 method to drive profits for your business… without even breaking a sweat. The courses provided by Jenna Kutcher LLC take a lot of work and discipline to implement in your life and/or business, just like any other educational program. So before you start thinking that you have nothing you can teach on, I’m going to challenge you to really dig deeper into that mindset. I'm a girl who took a $300 Craigslist camera and turned it into a million dollar empire. Jenna Kutcher’s simple 4-step online training program that will help you nail your Pinterest marketing strategy and quickly drive plus grow traffic, leads, and sales from Pinterest. Save my seat! Notify me of follow-up comments by email. These types of projects are the ones that often fall by the wayside because they are not urgent. Subtotal: $0 Again, don’t feel like you need to throw everything in here, but rather pick the things that you think will best set up your students for success and that work with your lifestyle and business specifically. The FIRST online course I ever paid for back in 2015 and the crazy thing that happened next… ya ready? Is it something you get asked about often or find comes easy to you? Creating a course will set you up as an expert in your industry. And this will continue to happen every single day if not every single moment. Last year my courses brought in over $2.5 million and I do between $5K-$10K a day in automated course sales. I have a less than 1% refund rate with my programs. I want you to remember that you know a heck of a lot more about your topic than anyone who will be purchasing your course. Other options that I know people who host courses on to look into are: Skillshare, Teachable, a simple WordPress site with password protected pages, Udemy and Course Cats. Get ready to hit record; you’re about to break top some charts yourself. Finally an email list building solution with beautiful templates, That Time I Went Viral for Being Curvy (with Mr. Six Pack), Five Marketing Mistakes We Keep on Making. We also look at common drop off areas — Where are people not completing the material? It wasn’t always this way, and maybe you’re more comfortable with a certain medium over another so don’t get hung up on feeling like you need to offer everything. That’s not true for everyone else. We spend about 90% of our time creating content, and 10% promoting it. Learn from the world’s BEST motivators and personal growth coaches ( including yours truly ) LIVE every week! Save $200 on what I like to call my best business tool, Meet your new BFF. I'm Jenna Kutcher. Here’s another example from The Instagram Lab: Keep your end result and these pain points front and center when you are outlining the course. Your email address will not be published. Welcome to the Free Email List Building Course podcast, I’m your host and new professor, Jenna Kutcher. Jenna Kutcher was born in Minnesota, United States on Friday, April 8, 1988 (Millennials Generation). Need 2021 Advice for Business and Life? So as weird as it seems, trust me that this is an easy way to increase sales! imagine just how so much time I had spent for this info! Will you make your email address available for people to contact when they get stuck? In order to provide our services and administer our rewards and promotional programs, we may share the Information (excluding the Billing Information) with our third-party promotional and marketing … Travel guides, what's in my suitcase and why we escape every year. Jenna Kutcher will access, use, and share the Information as required to process your Orders and provide support to you. Let’s talk about how to go from succumbing to the Instagram popularity contest and stressing about serving the algorithm overlords -- to owning your influence, sharing a snapshot of life you already love, and building your profitability through organic followers and real engagement.I’ve packaged up my entire system that allows me to grow by 1000 followers a day, and now it’s all yours! So there you have it, my best tips for creating an online course and setting yourself up for success so that this can become a passive income stream for your business for years to come. Save a seat and attend a free Instagram training with Jenna Kutcher where she … I thought the only way to help people was trading time for money and that future felt bleak. Don’t make the mistake of waiting until you have something to sell to start marketing to your target audience. Now I dream dreams wilder than I had ever dreamed , and the best part is, I actually believe in my core that I will attain them.” We take this very seriously in my business and follow up with students who haven’t completed to give them a little accountability. You will be able to impact more people. Abundance people, abundance! Comment document.getElementById("comment").setAttribute( "id", "aad001ae2330fac015de5b62047d2ab8" );document.getElementById("g82342f12c").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. Sometimes new course content creators feel the need to justify the price of their course so they throw in this bonus, or that group call or this “should be for sale as a separate product and not included in the course”. Now, I'm teaching you all my secrets! A small-town Minnesota mama obsessed with all things marketing who turned a $300 Craigslist camera into a seven-figure empire. Free pinterest strategy training led by Jenna Kutcher. They are not the things screaming for your attention, but they are the things that matter and what will make the biggest impact on your businesses. A lot of courses sell themselves with having a million modules, 100+ hours of videos, and they teach alllll the things. This is not an episode on email list building, and don’t worry – I have plenty of those if you’re needing more guidance in this area – but when I look at people who launch successful courses and those who don’t, what it comes down to at the end of the day is if they had a group of engaged people who already trust them, have been served by them, and are ready to buy their product. What It’s REALLY Like to Work for Jenna Kutcher, The 3 Tools You Need to Build an Online Course, 30+ Side Hustle Ideas for Moms to start from home 2020 - Cabinet of Thoughts. I also want to say that you are going to put your own spin on things based on your unique circumstance and experience. The educational training courses provided on jennakutcher.com are not designed or intended to qualify anyone for employment. Not because she didn’t think I was capable but because she’s taught college students for 30 years and suddenly her 24 year old daughter thought she was going to build out a curriculum. I'm glad you're here. Trust me, there is nothing better than making money while you sleep, or on vacation or on maternity leave. Courses can be that passive income source you’ve been searching for that will help you to scale your business and make it more profitable. Catch up on my top-rated podcast covering everything branding to body image! My brother suggested I might like this blog. Behind the scenes at casa Kutcher, our fertility journey, and more. PODCASTER. Finally an email list building solution with beautiful templates! Why Online Courses? Change also happens even without our consent or wishes. Before being introduced to Jenna and Amy, I didn't even know courses were a thing. What are their pain points? Home about blog Courses podcast. Now let's get to work. To help others own their awesome and do what they love every darn day! She has offered the online workshop The Instagram Lab, created to help people use Instagram to grow their brand. Behind the scenes at casa Kutcher, plus our fertility journey. There are also additional features like email marketing, automation, quizzes and surveys so if you’re looking for a more all-in-one platform it’s a great option for you. Turning your passion into traffic with the click of a pin! Online courses can free up your time. Ask yourself a few questions: Are people in your industry are talking about your topic — is it relevant? Jenna Kutchers – The Photo Lab | File Size 926.3 MB| Free download. I’m not going to cover what anyone else talked about or shared or the activities we experienced together except from my first-person experience. My mission? These types of projects are the ones that often fall by the wayside because they are not urgent. Buy courses that fill in your biggest gaps, not ones that include all the things. Now you have no excuse. Does Instagram™ feel like a code you simply can't crack? « What It’s REALLY Like to Work for Jenna Kutcher, The 3 Tools You Need to Build an Online Course », Your email address will not be published. What will the end result or promise be? Online courses from your favorite influencers to help you grow your online business are popping up everywhere! Free Instagram™ resources by Jenna Kutcher to help up level your Instagram™ strategy, grow your audience, and create dream client connections that drive profits. I have a less than 1% refund rate with my programs. Knowing there are many different learning styles, I try to accommodate my students as much as possible by offering video, slides, audio and transcriptions of my modules. Teaching in a group setting like an online course allows you to work with so many people than you could ever do 1:1. Before writing even one module or outline for your course, begin with the end in mind. Courses; Necklaces; A Few of My Faves. The Photo Lab is my 5-step-program to guide you through how I built a seven-figure photography biz and still had time for afternoon naps and weekend trips to the lake! Putting all your information in one spot and really being thoughtful in how you set it up and share it could SAVE you time. I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). Astrology for Business: Hit Play to Hear My Reading, An Easy-to-Follow 5 Step Plan if You Feel Overwhelmed, The Beginner’s Guide to Making Money with an Online Store, 10 Surprising Things Coco Taught Me Before She Turned Two, How I Add 5,000 Subscribers to My Email List Weekly, My Top Favorites:  Non-Toxic, Natural Make Up Routine, The All-Natural Skincare Regime I Can't Live Without, How to Live Your Truth in a World Telling Lies with Jessamyn Stanley, Secrets to Boosting Your Instagram Engagement, 3 Life-Changing Secrets from my $100,000 a Day Business Coach. You can say I'm au natural, Shop my fave non-toxic skincare! I’ll give you an example, here is the one for my course The Instagram Lab: Have a full Instagram strategy that will connect the user with more followers and drive more engagement on every post so that they can post with confidence and find the joy in strategizing their authentic content. I Am Enough Limited Edition Necklace $24 The Jenna Kutcher Presets For Lightroom Mobile and Desktop $34 Customizable Modern Minimalist Wedding Magazine $175 Shop ‘Em All. For ideas on how to create hype around a launch, check out episode 193. Refer back to it as often as you need to and really get down to the basics of if the content you are planning solves what you have outlined. A 2020 Recap: What I Learned, What I’m Grateful For & Where We’re Heading Next Year, Why My Marketing Will Be Different in 2021. a jenna kutcher course The Instagram Lab Are you ready to grow your Instagram following, attract the RIGHT people, and convert your followers into paying clients, driving profits for YOU… all while telling your story in a meaningful way? Does your website suck? Product Name: The Pinterest Lab Product Type: Course on Traffic Generation With Pinterest Product Owner: Jenna Kutcher Product Price: $197, Or 4x$59/Month, Or 7x$39/Month Overall Score: 30/100 Recommended: No! What results are your competitors promoting and how are you doing things differently that you can zero in on? And I’ll show you exactly how it became my traffic autopilot. Take a step back and walk through the steps at a beginners level and resist the urge to throw in every little thing. Jenna Kutcher Course Marketing for Creative Entrepreneurs Get on the email list, enter your info at: www.jennakutchercourse.com To learn more check out: #jennakutchercourse You already have the knowledge, know how or expertise in your area or niche. I used to scroll on Pinterest until visions of haircuts and bathroom goals danced in my head! Why I love it: It’s a super simple way to build out your course content and you can choose from design themes to make it fit your brand and look professional and well put together. Is there a gap in the market either from a topic standpoint, looking at things from a different angle or a new teaching style or perspective? Save time? Educator, Digital Marketer, Podcaster, Hype-woman, Overachiever, Mama and BFF who brings the snacks. Sometimes we are being tossed […] Let’s not over complicate things. Do you get a lot of questions about it from your audience and are you knowledgable in the area? Keeping things simple does not mean it is not valuable so be sure to keep this in mind as you’re creating your content. What do they struggle with? If this all sounds way too overwhelming and you’re not ready for it in your business, that’s ok. I’d still love for you to start somewhere. Dropping in with weekly inspo, strategies, and content created with Y-O-U in mind, because no one likes getting junk mail, am I right? I mean, I want that for you, sure.,, Here’s what I’ve learned: it is far more valuable to create a course that is no fluff, not overwhelming and that people will actually be able to get through and get results. - 67.7k Followers, 82 Following, 15562 pins | I teach entrepreneurs how to run successful and profitable businesses. This helps establish you as a leader, an expert and people will often assign quality to higher priced things and question lower ones. How to Own Your Awesome, Stand Out from the Crowd, Build a Successful Biz, and Have Fun Doing It! Group coaching calls? Rather, the courses are … You might have what you think is the greatest idea, but if there isn’t demand, it’s not going to sell. Most of our content lives and dies within 24 hours. Learn FROM world-class mentors and coaches live every week starting feb 1! If you set up your course and launch strategy correctly, you’ll be able to consistently drive fresh leads to your course and automate that entire process. A small-town Minnesota mama obsessed with all things marketing who turned a $300 Craigslist camera into a seven-figure empire. Or do you have a podcast and that’s where most of your visitors come from? Get involved with the accountability offerings. Another thing that’s important when picking your topic: Make sure you love it and are passionate about it. Ask your audience their preferences and try some things out. My course pricing: $197, $247, $997. It has been the #1 way I’ve driven profits in my business, served my community and found freedom in terms of time outside of my business. What current content performs the best for you? Home About The Blog The Podcast The Shop Courses Favorite Things. Spoiler alert: WE DID. Jenna Kutcher is a Aries and was born in The Year of the Dragon Life. Consider the format and how your students will want to learn from you. Finally, make sure there is going to be demand. Wow, have you got good taste! Do you want to give up before you've even started, blaming the algorithm for your Instagram™ woes? Rather, the courses are intended … I want you to go write down some goals as soon as you get a chance. Today, I teach brave dreamers like you how to do the same. What I use: Kajabi. MENU. I used to be at email-list-zero, and now I get to pop up in hundreds of thousands of inboxes every single week. The educational training courses provided on jennakutcher.com are not designed or intended to qualify anyone for employment. Hit Play. What do your students need to know? Jenna Kutcher will access, use, and share the Information as required to process your Orders and provide support to you. Get out there and be bold in talking about it and promoting it because this is the work that matters and is going to impact so many lives. Am I right? Things come. Also consider how you’ll offer support in your course — will it be a Facebook group? Is there an opportunity to ask questions directly within the course content? Shop Jenna Kutcher. By teaching about your topic in the form of an online course, it shows your audience that you know what you’re talking about, you’re good at what you do and you’re an expert in your industry. Then keep those promises to yourself and work hard. Required fields are marked *. And what’s also really cool is that you are able to reach people at a lower price point and are therefore able to work with people that could have never afforded your one on one prices. But would it surprise you to find out that Pinterest is now one of my biggest traffic and profit drivers in my business? I was there years ago, wondering if my $300 camera and I would make it out alive! This passion is going to shine through when it comes to the sales process and you’ll want to have a bunch of stories, examples and life experiences to reflect back on when you’re promoting and teaching your course. Things go. Building a photo biz that pays the bills can feel like ALL hustle and no gains. This publish truly made my day. Learn how to ROCK Instagram, Gain Followers, and Increase Profits! Now, I'm … Let’s start with (my favorite) the numbers: I created my first course in March 2015 and since then I have created The Pinterest Lab, The Instagram Lab, The Photo Lab, and The List to Launch Lab. But if I listened to that little voice things like this podcast wouldn’t even exist and that’d be a sad, sad world. My first tip: studies show people buy more products when the end in the number 7. It’s so important when you’re figuring out what to create that you tune in to the needs of the people you’ll be serving. I’m going to bet some of you have had the thought after seeing someone else teaching about a topic you were considering. They are not the things screaming for your attention, but they are the things that matter and what will make the biggest impact on your businesses. I’ve taught over 14,000 paid students through my courses. Jenna Kutcher @jennakutcher She is a digital marketing expert, self-education mastermind, data-obsessed algorithm avenger, detail-loving self-care activist, stubborn-as-heck achiever and individualist, small town puppy parent, frequent flier, margarita mixologist, and a mac-and-cheese-eating mama. Before we even get into the specifics of course creation I need to get on my soapbox and tell you about the absolute number one thing you need to do before you even start creating content for a course and that is: build an email list of people who are going to be interested in your topic and serve them well for several months before you even think about pitching anything to them. Are you a consultant or freelancer or do other businesses contract you for your services? I've created the exact toolkit you need to know what to post, what to say, and how to share it over the next two months. jenna kutcher presents. You can create payment plans to make things more affordable for people to break it down into something more manageable for people. I know what you’re thinking: I am NOT an expert in anything, I don’t know what I could even teach, heck, I’m an imposter and the fact that I’m even thinking about charging to teach something is such a joke. Scroll down for a 28 day free trial of Kajabi for yourself! This is going to be something you are going to talk about endlessly until you feel like you’ve exhausted all topics so let’s try to have some fun in the process. My best advice on running a business without losing your mind. In order to provide our services and administer our rewards and promotional programs, we may share the Information (excluding the Billing Information) with our third-party promotional and marketing … Let me guess, you’re in the dollars for hours camp and looking for a way to dig out of that? The fact that someone else is teaching on the topic already means there is demand for it. I remember the first time I told my mom I was going to teach a course, she laughed. Maybe that’s an e-book or online shop or starting consulting services to really build out your material that may result in future content that could be used as part of a course. Do some of the back end work now and move toward your course creation goal even if it’s baby steps. Jenna Kutcher talks about being a wedding photographer and entrepreneur and and breaking away from the traditional 9-5 to burnout. I’ve used them for FOUR years and can’t imagine using a different platform. 7 Women Founders to Have On Your Radar in 2021, The Approach I’m Personally Using to Goal Set This Year. Who am I to teach these things to the masses? Get out there and be bold in talking about it and promoting it because this is the work that matters and is going to impact so many lives. This can create other opportunities like partnering with other businesses you admire or speaking opportunities if that’s your thing or even influencer or affiliate marketing opportunities. get in touch. Are they going to make more money? (Yup, for real!). That's right, a blueprint for working smarter, not harder, so that you can create with purpose and get back to what you love. I love yoga pants, mac and cheese, and working from home with my dogs in my lap. Jenna Kutcher. I’ve taught over 14,000 paid students through my courses. Imagine What if You Could: Charge more and get hired for it, even with numerous photographers in your area charging much less… Get a bridge from your fears to being able to say “I can do this!” complete with office fist-pumps when no one’s around… She is 32 years old and is a Aries. Next, outline the pain points you’ve identified. Here’s what I want you to make sure: I want you to be towards the top of the pricing in your industry. Regardless, … In one year's time I 10x-ed my website traffic from this ONE platform and it's time for me to show you how I did it and why you need to dive into Pinterest too. What do you get asked about the most? Pinterest is the #1 way I drive organic traffic to my site, it helps me add hundreds of subscribers to my email list each week, AND it generates actual dollars through sales. Thanks! You can not I'm Jenna Kutcher. Is it because it’s not necessary or because it’s too complicated? We only use the course hosting functionality, but if you’re just starting out and looking to check off more pieces of the puzzle in a one stop shop, this might be a great choice for you. You bet I did. I’ll show you in ONE hour how I turned my zero-strategy, completely empty email list into almost a half-million thriving, nurtured, vital part of my business growth and my income! Jenna Kutcher’s Pinterest Lab Review Summary. This is something you can start today with the long term goal of creating a course. Would someone a few steps behind you benefit from this knowledge? Always. JENNA KUTCHER | PHOTOGRAPHER. What Jenna Kutcher's Mastermind is REALLY Like Spoiler alert: amazing. Take my "Secret Sauce" quiz to find out what sets you apart: secretsaucequiz.com The Courses Welcome to business school sans the sad fluorescent lighting where you can sip a yummy top-shelf margarita in your sweats, hang with me, and learn how to build out the dream step-by-awesome-step. But not anymore...Snag my exact plan on how to intentionally create one piece of content and learn how to repurpose and promote it 10 different ways to get you results for the next 90 days! It’s really NOT about you and it’s about THEM. It is absolutely crazy the number of people who purchase courses and never make it all the way through them. Check out The Digital Course Academy plus my special bonus right here. Ready to rock 2021 with confidence? Building a solid, no-sweat email list strategy is key for sustainability, so grab your notebook and learn how to own your audience instead of borrow a following. It’s kind of like being a jack of all trades vs. a master of one. You're welcome! Now, I’m assuming if you’re tuning in that you are curious about the “how” or you’re already thinking about doing this for your business and maybe this show has made you aware of how big of an impact courses can make on your business, but just in case – today we’re going to cover why you can be an educator, how you create your first course, how you choose the right topic, and all the nitty gritty in between. I thought all of those things and I still do. So respect this work and be proud of what you create. These answers will help you in determining if it’s a good choice for you. How Jenna Kutcher Leveraged Instagram to Build Her Six Figure Business The Everygirl June 6, 2016 A business profile of how I leveraged Instagram to start and build a 6-figure photograph business. You’ll learn how to find your dream clients, build communication that sells, and fall back in love with why you started in the first place. JENNA KUTCHER. Second spoiler alert: Out of respect for my Mastermind group (and Team JK!) My tested process is now your template. Did I just call out your inner-mean girl? This is "The Photo Lab Course Preview - A Jenna Kutcher Course" by Jenna Kutcher on Vimeo, the home for high quality videos and the people who love them. A comprehensive email-list building program, even for the skeptics! Take a step back and walk through the steps at a beginners level and resist the urge throw. A code you simply ca n't crack in a different platform Does not mean it is valuable... Is now one of my biggest traffic and profit drivers in my?. 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